18 May InterBe advises leading business magazine
The UK’s leading business magazine for small and medium-sized businesses, Business Matters, approached Interbe Director Mo Cohen this month to offer his expertise to its significant readership. Penning, what turned out to be, an exceptionally popular article entitled ‘Performance Appraisals and why they’re such bad news,’ the article was distributed to over 80,000 Business Matters Magazine subscribers and was the lead story on the Home page’s In Business section for more than 24 hours (that’s a long time for a news website!), clocking up a possible additional readership of 5,000 interested people.
Interbe Director Mo Cohen and author of the piece commented:
“It’s brilliant to have been asked to contribute to such a high profile publication. I’m pleased to say that the article went down so well with its readers that they’ve asked me to submit another one! At Interbe we are always keen to share our knowledge and expertise with the world and this is one way of doing just that.”
To read Interbe’s full article on performance appraisals in Business Matters Magazine visit: http://www.bmmagazine.co.uk/in-business/advice/performance-appraisals-and-why-theyre-such-bad-news/